Audience Targeting Metrics

Metrics enable Audience Targeting administrators to build custom reports and measure the effectiveness of a campaign by tracking certain user actions.

Metrics filter the analytics data gathered by the Audience Targeting Analytics engine to obtain the number of times that a certain action was performed on a given element or content by users and the user segments they belong to.

A custom report may contain multiple metrics of the same type; for instance, metrics for different links. The name field in the metric identifies each value in the report results (e.g., Link to Marketplace, Link to More Info, etc.).

Metrics can be created by developers and deployed as extensions. Out of the box, Audience Targeting includes metrics to track the most common user actions. These metrics are described below.

Content

Tracks the number of times certain content has been viewed. Use the content selector to set the content to be tracked.

Page

Tracks the number of times a selected page has been viewed. You can track views on both both public or private pages.

Form

Tracks how many users view a form, interact with it (i.e., type or select values in the inputs) or submit it. If you select the All option from the Event type field, the custom report will show the figures for the three events simultaneously. You must also provide the form you want to track, which is selectable from the Form metric.

As a use case, suppose a company wants to organize a webinar to promote one of their products. The marketing team creates a landing page with a subscription form and promotes it on social media. They want to generate a report listing the number of visits to the landing page, form interactions, and form submissions to measure the success of their campaign. This Form metric would allow campaign administrators the ability to track forms in their site.

Tracks how often links are clicked. This helps campaign administrators determine if they’re sufficiently visible or helpful.

Similar to forms, you must provide the ID of the link you want to track. If you don’t know it, you can inspect the HTML of the page where the link is and extract this information.

YouTube Videos

Tracks how users interact with embedded YouTube videos. You must enter the ID of the YouTube video. You can extract this ID from the video URL as the value for the v parameter. For instance, in the URL https://www.youtube.com/watch?v=H9xtSO-6aXY the YouTube video ID is H9xtSO-6aXY. Then select one of the available events, or All to track all of them. For further reference on the meaning of these events, read the official YouTube API documentation.

Notice that this option only works if the YouTube video is embedded as an iframe. The iframe code is available from the YouTube video’s ShareEmbed menu.

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