Campaign Reports

Campaigns are useless without reports showing what happened. Select the campaign name and click the Reports tab to see the list of reports available. To create a report,

1. Click on a Campaign name.

2. Open the Reports tab.

3. Click Add Custom Report ().

The Content Views report shows the number of times assets were viewed via the Campaign Content Display application by users in the context of the current campaign. For example, if you placed three Campaign Content Display widgets on your website to display content for a campaign, the Content View report would show how many times users interacted with that content.

Figure 1: You can build your own custom campaign report to fit your needs.

You can track many other user actions by creating a custom report. You can drag and drop different kinds of metrics to track for your campaign, and the report shows how many times each metric was triggered by users.

Consider the metrics example we introduced earlier: you’ve created a campaign for a future event. For this event, you created a main page with a YouTube video and a banner stating “Register Now.” You also have a blog post about the event that appears on several different pages. Finally, the Register page contains the form to pay for the event. A custom Metrics report could show you how many users visited the event page, how many watched the video, how many clicked on the banner, how many viewed the blog post about the event, how many started filling the registration form, etc. This information helps you measure the effectiveness of your campaign. You can use this information to evaluate if users are following the engagement path you had prepared.

Figure 2: This campaign report displays several event types for content in the campaign.

The metrics you apply to a report can be tracked in several different ways. For instance, if you added the YouTube Videos metric to your report, there are several different event types to track, such as how many users played the video or who finished the video. You can track these events with the Event type field. You can even track all events, if you want all the metrics for an option.