Once the A/B test has concluded and Analytics Cloud has computed the test results, the status for the test displays as Winner Declared (if a winning Variant was found) or No Winner in the A/B Test sidebar panel. You’re also alerted to the result via a notification, which you can view from the User Menu.
Figure 1: If you're satisfied with the A/B test's results, publish the winning Variant.
Click the Publish button to publish your winning Variant Experience. Once you publish a Variant, the A/B test’s status is Completed and the test is finished.
Figure 2: Once you've published a Variant, the A/B test is complete.
If you want to publish a Variant that was not declared a winner, select the Variant from the A/B Test panel and click Publish. You can select Discard Test to ignore the A/B test recommendations and keep the currently published Control Page.
The most productive Variant is now available to all users who visit the Page.
Awesome! You successfully ran an A/B test and published the Variant that is most effective for your Site’s users.