Analytics Cloud plans are limited by the total amount of Individuals and Pages Views synced from data sources. When either limit is exceeded, you must either upgrade your plan or purchase add-ons to accommodate the overage.
The plans and add-ons are described on the right side of the page.
The Plans section describes each plan’s limits and cost. The higher tier plans cost more initially but offer more flexibility through higher limits and less expensive add-ons. Your current plan is highlighted. You can upgrade from lower tier to higher tier plans.
Add-ons increase limits on Individuals or Page Views, without requiring you to upgrade to a new plan. Purchasing add-ons gives you commitment-free analytics capacity boosts.
Contact your sales representative for further guidance on getting a plan that fits you.