The Audience Targeting section of the Configuration section of the Site Administration area of the Menu allows you to manage user segments and campaigns.
A user segment represents a subset of the total group of portal users (logged in or not). A user segment is defined by one or more rules that users must match to belong to that user segment. Once the user segment is created, only users who visit the applicable site(s) are added to it. Open the Site Administration menu and click Configuration → Audience Targeting → Add User Segment () to add a new user segment. All the rules that have been deployed appear under the Rules heading. Drag a rule to the right to apply the rule to the user segment. Once a rule has been applied, you can adjust the rule’s parameters. For example, once the Gender rule has been applied, you can select Male or Female. Once the Age rule has been applied, you can select an Older than value and a Younger than value. For example, you could define a Women over 30 user segment by applying the Gender rule and selecting Female, and applying the Age rule and setting the Older than attribute to 30.
Some rules are also instantiable, meaning you can apply more than one of the same type of rule to a user segment. This allows you to create scenarios where you need to segment your audience based on actions that might occur multiple times (e.g., visiting multiple pages, viewing multiple banners, having several roles, etc.).
Once you’ve customized the rules for the new user segment, entered a name and, optionally, a description, click Save to actually create the user segment.
Once you’ve created a user segment, you can open its summary view, which displays relevant data and configurations.
To configure permissions for creating, editing, and deleting user segments, visit the Users → Roles section of the Control Panel. Then click on the Actions → Define Permissions button corresponding to the role you’d like to configure permissions for, and search for Audience Targeting.
Both user segments and campaigns are inherited in your site hierarchy. Therefore, user segments and campaigns defined in the Global scope will be available to any site. User segments and campaigns created in a site will be available to all of its child sites.
Custom rules can be created by developers and deployed as OSGi plugins. See the Creating New Audience Targeting Rule Types tutorial for details.
These are some of the rules that are included with the app by default:
- User Attributes
- Age (from the user profile)
- Gender (from the user profile)
- Role (regular role, organization role or site role)
- Membership (site member, organization member, user group member)
- Session Attributes
- Location (obtained from the IP address)
- Browser, Device, Operating system
- Like of a specific Facebook page
- Number of Facebook friends
- City, Age, Gender, Education, etc. from your Facebook profile
- Viewed page or content
- Score Points rule.
The Score Points rule assigns 1 point to a user each time the user views a page or content that’s been categorized under the user segment to which the rule has been applied. Once a user exceeds the configured threshold, the user matches this rule. For example, suppose that your website is about sports and you have pages and content about basketball, tennis, and soccer. You would like to divide your audience into three user segments (Basketball fans, Tennis fans, and Soccer fans) in order to display the most relevant content to them on your site’s front page. After creating these three user segments using the Score Points rule with a threshold of, say, 20, you should appropriately categorize the content which would be most relevant to each user segment. For example, apply the Basketball fans user segment to content about basketball, apply the Tennis fans user segment to content about tennis, etc. Now, every time a user (even a guest user) visits a page or views a piece of content categorized for a user segment to which the Score Points rule has been applied, the user will start accumulating points. Once the user has accumulated enough points, the user will belong to the user segment. After a user has visited more than 20 pages or pieces of content related to basketball, the user will belong to the Basketball fans user segment. Once the user belongs to a user segment, you can use that information to direct more relevant information to the user in your website using the User Segment Content Display application.
Each new user segment that’s created can be used to categorize pages or content. The Audience Targeting app adds a new User Segment select button to the SEO section of pages and Metadata section for assets. These buttons allow you to assign one or more site-scoped or global user segments to the content. This categorization has mainly two purposes:
- Assigning points to users using the Score Points rule
- Showing dynamic lists of content in the User Segment Content List application
You don’t have to create categories for each of your user segments. User segments are distinct from regular vocabularies. The editing screen for both pages and assets contain distinct select buttons for user segments and regular vocabularies.
Another way to display user segments is through the Asset Publisher app. You can enable the Asset Publisher to retrieve assets that have matching categorization with the user segments of the current user. This enhances the Asset Publisher to only display relevant content to the user. To enable User Segments Filter, navigate to the Asset Publisher’s Options () → Configuration menu and select the Audience Targeting option. Then enable the User Segments Filter.
Next, you’ll learn about managing user segment reports.
When managing user segments, you can select the user segment name and then select the Reports tab to see the list of reports available for each user segment. Click the report name to view the report or Actions () → Update Report to generate a new report. Reports display a summary of interesting information related to each user segment. For example, the Content Views report shows the asset that’s been most viewed by users that belong to the user segment.
Reports also display which users belonged to a user segment. This lets an administrator know which users of the site qualified to the particular user segment. Liferay DXP provides a convenient way to export a list of user segment users. Simply click the user report you’re interested in and select the Options () → Export button. This downloads a CSV file with the list of users.
Additional reports can be created by developers and deployed as OSGi plugins. See the Reporting User Behavior with Audience Targeting tutorial for details. Reports are generated daily by default. However, you can generate a report at any time. To generate a new report when currently viewing a report, click on the Update button from the Options icon () in the top right corner.
Next, you’ll discover how to use your user segments in a campaign.