Introduction to Audience Targeting

Liferay’s Audience Targeting application uses defined criteria to display content to users, who are organized into segments. You can target content to those user segments and create campaigns to expose user segments to a certain set of assets. Visit Targeting Content to your Audience for more information on Audience Targeting and how to use it.

Audience Targeting can be used to do all this without any customization, but it also contains a framework to be extended by developers.

There are a set of extension points you can use to customize its functionality, including

  • Rule Types
  • Report Types
  • Report Metrics

Audience Targeting extensions are created using OSGi modules. There are convenient Blade CLI templates for creating these projects, but you can create the modules any way you want.

In these tutorials, you’ll learn how to create these extension points for your Audience Targeting application.

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