Analytics Cloud creates a single source of truth that brings together the various facets of customer knowledge to paint a more rounded, more informed picture of each customer and his or her behavior. It gives you a single customer view.
Here, your business users, such as marketers, access a single location in which to view and manage customer data compiled from your customer data sources–DXP sites and customer CSV files. Analytics Cloud lets you merge customer data your way, into a model that works best for you.
This foundation reveals insights into individual customer behavior, such as how often individuals visit your sites, the content they read, and the products they browse. The analytics identifies positive and negative customer experiences. While you and your teammates might individually know parts of these things, providing this information in one place allows for highly targeted communication and marketing efforts.