Blogs Analytics

Blogs Entries are important content on websites. They attract readers who return to view new blog posts and interact in discussion.

Analytics Cloud gives you important insights into how engaged readers are with your blog posts.


Figure 1: By default, Blogs are listed in descending order of Views.

Visitor Behavior

The Overview tab of an Asset’s detail presents several data presentations. The first chart, called Visitor Behavior, contains five important metrics:

  • Total Views
  • Average Reading time
  • Total Shares
  • Total Comments
  • Average Rating


Figure 2: The Visitors Behavior chart contains important trend lines.


The Views plot shows the trend-line for the number of times a Blogs Entry was viewed each day (or hour, if Yesterday or Last 24 Hours are selected).

Reading Time

Reading Time is the average reading time per view of a Blogs Entry. The daily (or hourly, if Yesterday or Last 24 Hours are selected) average reading time per view is plotted for the time period.


The count of total Shares per day is plotted to establish the Shares trend-line.


The Comments trend-line plots the total number of comments on a Blogs Entry per day (or hour, if Yesterday or Last 24 Hours are selected) over the selected time period.


Readers can rate blogs. Whether the rating is a simple Thumb Up/Thumbs Down, or a Stars rating (0-5 Stars), the Rating in Analytics Cloud lets you compare Blog posts to each other. A Blog post announcing Free Swag may have a higher rating than a Blog post announcing that prices are increasing. The rating is reported as a number out of 10.

Views by Segment

Scroll down from the Visitor Behavior chart to see the Views by Segment bar graph, which is present for all Asset types and Pages.

The Views by Segment bar graph shows how many times the Asset was viewed by up to the top seven Segments over the selected time period. If more than seven Segments viewed the Asset, the top six appear, and views by the remaining Segments are aggregated in the seventh bar on the graph, labeled X More Segments.


Figure 3: Which Segments are looking at the Asset most frequently?

Views by Location

View a bubble chart to compare the views by country over the selected period. Up to the top five countries are displayed, and the sixth bubble is an aggregation of the remaining countries.


Figure 4: Which location interacts with the Asset most frequently?

Views by Technology

View a stacked bar graph of the Page’s views by operating system (grouped by device type) in the default tab.


Figure 5: What technologies are used to interact with the Asset?

Click Web Browser to see a donut chart displaying up to the top eight web browsers over the selected time period. If applicable, remaining web browsers are aggregated in the ninth donut segment.

Asset Appears On

The Asset Appears On table includes a Page Name and URL. Like any Page data in Analytics Cloud, only Pages that were interacted with in some way by site visitors are tracked and reported. It’s important to note that the link doesn’t take you to the actual Page with the Asset on it. Instead, it leads to the Page Analytics view of the Page. From there you can click the URL to the actual Page.


Figure 6: What Pages does the Asset appear on?