Liferay’s Audience Targeting application allows you to monitor your portal’s audience. You can organize them into user segments, target specific content to those user segments, and create campaigns to expose user segments to a certain set of assets. Visit the Targeting Content to your Audience chapter for more information on Audience Targeting and how to use it.
Although the Audience Targeting app can be configured to monitor your portal’s audience out of the box, it is also designed as a framework to be extended by developers.
There are a set of extension points that can be easily hooked using other plugins that can be hot deployed into your Liferay installation.
These extension points include:
- Rule Types
- Tracking Actions
In this section’s tutorials, you’ll learn how to create these extension points for your Audience Targeting application.