To begin leveraging A/B Testing, you must first create an A/B test. You cannot create a test on an Experience that already has an active test running.
To create an A/B test,
Navigate to the Content Page you want to test.
Click the A/B Testing () button from the Control Menu.
Choose the Experience you want to test. This option is only available when you have a custom Experience (an Experience other than the default).
A test can be performed on the Default Experience as well as a personalized Experience mapped to a Segment. When an Experience is being used in an A/B test, it cannot be edited. Deleting a Page/Experience being used in an A/B test also deletes the test for that Page.
Click Create Test.
Assign the test a name and description (optional).
Assign the goal you want the test to track. There are two:
Bounce Rate: the percentage of users who don’t exhibit any activities on the page (click, scroll, etc.) and then navigate away from the site without visiting another page.
Click: the percentage of users who clicked on the page (per session).
- Click Save.
You now have an A/B test! Notice that the test’s status is Draft. This means it’s not yet visible to visitors.
You can always edit or delete the new A/B test by clicking the Actions button () in the top right of the A/B Test menu. Deleted tests are not recoverable (i.e., not sent to the Recycle Bin). These options are not available for an active test. You can also, at any time, view your A/B Testing history by selecting the History tab. This displays all completed and terminated A/B tests.
Now it’s time to create your test Variant(s). A test Variant is a customization of the Experience you want to optimize. An A/B test must contain at least one Variant before it can run.
To create a Variant,
In the A/B Test menu, click Create Variant.
Give the Variant a name and click Save.
Select the new Variant’s Edit button . The current Control page’s content/formatting is copied and displayed as the baseline for the Variant.
Edit the Variant as desired. Then click Save Variant.
You now have a Variant of the Control Page. You can create as many Variants as you want.
If you selected the Click goal, you must select the clickable element you want to target on the Control and Variant pages. If you selected a different goal, you can skip the steps below.
To configure the Click goal target,
Click Set Target under the Click Goal heading of your A/B Test. Any clickable element on the page is highlighted.
Select the element you want to set as the click target for your Control and Variant pages.
Your Click goal is now set! You can edit the target at any time before starting the test.
Once you’re finished creating Variants and configuring goals for your A/B test, you’re ready to run the A/B test. You’ll learn how to do this next.