Path Analytics

A weary sojourner winds his way through the twisted paths of the Internet, seeking answers to life’s most important questions. Nearly ready to give up his search and instead look at Grumpy Cat memes, he scrolls to the bottom of the page he’s on, skimming the page’s content. His weary eyes come to rest on a promising link offered at the very bottom of the page. He clicks it in desperation, hoping it offers the solution to his pressing problem. Through this haphazard placement of an advertisement, he is led to your site, finds exactly the answers he seeks, and becomes a regular visitor or even a customer. If you saw this become a discernible pattern, with a certain page consistently driving visitors to your site, you’d want to target advertising on this page, wouldn’t you? Path Analytics identify where the sojourners to your site most commonly originate. Now, instead of hoping they stumble upon your links as you leave them in the gnarled and twisted tubes of the Internet, you can target your placement of links, investing where you’re confident they’ll be most effective and abandoning fruitless advertising campaigns.

By knowing the Paths your page Visitors use to come to your Page, you’ll make better decisions about whether to continue, discontinue, or modify your advertising.

Viewing Page Path Analytics

A Page’s Path Analytics are reported in the Path tab of a Page’s screen. The diagram reports the most common pages from which visitors accessed this Page.

paths-diagram.png

Figure 1: On top of being pretty to look at, the Path Diagram contains important information.

After the top three paths to the Page, the remaining paths are aggregated to show how many views came from Other pages.

If a Page in one of your Liferay DXP sites is also a Path to the current Page, clicking the path URL brings you to its Overview screen. If it’s not a page that’s loaded from the data source, nothing happens.

Location and Device Type

Path Analytics can be filtered by Location and Device Type. Knowing the Location and Device Type visitors most commonly use to access your site’s Pages helps you determine whether your site and its content are optimized properly.

By default, all views of the Page in the selected time period are represented in the Paths diagram. Filter the Paths being viewed by Location and Device Type. Click the Filter menu and select one Location whose Path diagram you want to see. The Path diagram is updated to represent the top Paths for only the selected Location. The same filtering can be used for Device Type, and the Device Type and Location filters can be combined. For example, view the Path diagram for views coming from smartphones in Germany.

As you select filters, they’re made visible at the top center of the Path screen.

paths-filters.png

Figure 2: One German smartphone User visited this Page in the last 30 days. The User came to the Page from wwww.google.com.de.

To remove a filter, click the x next to the filter name.

Assets

Pages have Assets on them. If a Page containing the Analytics Cloud client is reported in the Path diagram, a Show Top 5 Assets link is displayed. Clicking it opens a drop-down list. Up to the top five assets on the Page is displayed, as determined by interaction with the Assets. Each Asset uses the most appropriate interaction metric available:

  • Forms uses Submissions
  • Blogs uses Views
  • Documents and Media uses Downloads
  • Web Content uses Views

paths-assets.png

Figure 3: The top 5 assets are listed for each page.

Clicking an asset brings you to the Asset’s Overview page. See the documentation on Assets for more information on analyzing Asset metrics .

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