Web Content Analytics

Web Content Articles are important assets for presenting site visitors with information. Analytics Cloud gives you important insights into how site users are engaging with your content.

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Figure 1: By default, Web Content is listed in descending order of Views.

Visitor Behavior

The Overview tab of an Asset’s detail presents several data presentations. The first chart, called Visitor Behavior, contains one important metric: total Views.

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Figure 2: The Visitors Behavior chart contains important trend lines.

The number of views per day (or hour, if Yesterday or Last 24 Hours are selected) is plotted over the selected time period to establish a View trend line. Use this to evaluate how well the content engages visitors over time.

Views by Segment

Scroll down from the Visitor Behavior chart to see the Views by Segment bar graph, which is present for all Asset types and Pages.

The Views by Segment bar graph shows how many times the Asset was viewed by up to the top seven Segments over the selected time period. If more than seven Segments viewed the Asset, the top six are displayed, and views by the remaining Segments are aggregated in the seventh bar on the graph, labeled X More Segments.

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Figure 3: Which Segments are looking at the Asset most frequently?

Views by Location

View a bubble chart to compare the views by country over the selected period. Up to the top five countries are displayed, and the sixth bubble is an aggregation of the remaining countries.

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Figure 4: Which location interacts with the Asset most frequently?

Views by Technology

View a stacked bar graph of the Page’s views by operating system (grouped by device type) in the default tab.

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Figure 5: What technologies are used to interact with the Asset?

Click Web Browser to see a donut chart displaying up to the top eight web browsers over the selected time period. If applicable, remaining web browsers are aggregated in the ninth donut segment.

Asset Appears On

The Asset Appears On table includes a Page Name and URL. Like any Page data in Analytics Cloud, only Pages that were interacted with in some way by site visitors are tracked and reported. It’s important to note that the link doesn’t take you to the actual Page with the Asset on it. Instead, it leads to the Page Analytics view of the Page. From there you can click the URL to the actual Page.

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Figure 6: What Pages does the Asset appear on?

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