Simulating User Segments and Campaigns

The Audience Targeting app includes a simulator feature. The Audience Targeting Simulator allows administrators to preview the way portal pages appear to different users. It does so by allowing site administrators to modify the matched user segments. The Audience Targeting Simulator is accessible via the Simulation icon () in the top Control Menu. Clicking on the Simulator icon opens the right-side panel which displays a tab related to Audience Targeting: User Segments. By default, the Audience Targeting Simulator is only visible to site administrators and users with the View permission for the Audience Targeting Simulator.

Note: Permissions pertaining to the Audience Targeting Simulator and other features of the Audience Targeting app can be granted via the Actions → Define Permissions menu of the Roles section in the Control Panel. When defining permissions for a role, go to Site Administration → Configuration to find the Audience Targeting section.

The User Segments tab of the Audience Targeting simulator displays a list of all the user segments available for the site. You can select or deselect any user segment. This allows site administrators to simulate how the website would appear to different users. Clicking on a user segment makes your website appear to you the way it would appear to that selected user segment. This allows site administrators to navigate around their site as if they were a user that matched the selected user segments.

Figure 1: Audience Targeting provides a simulator in the Simulation menu.

Next, you’ll examine all the Audience Targeting rules available for you to use by default.