The catalog supports three product types: simple, grouped and virtual.
Simple Product: any physical product for which inventory is tracked. Almost any physical item can be a simple product.
Grouped Product: two or more products from the catalog, packaged together to be sold as a single item. Grouped products are not tracked in inventory—instead, the catalog tracks all of the products contained in the group individually. A grouped product can contain simple products, other grouped products, or virtual products.
Virtual Products: A virtual product is any non-physical product. Typically, a virtual product’s inventory is not tracked. This may mean that the product is downloaded rather than shipped, as in the case of a music file or an electronic publication. Other virtual products might be services, warranties, or other goods.
Creating a Product
Follow these steps to create a product:
From the catalog’s Products tab, click on the button at the top-right of the screen and then select a product type: simple, grouped or virtual.
Next, enter basic product information into the Add Product form (see below for details).
Once the Add Product form is complete to your satisfaction, click the Publish button to add the product to the catalog. The product tab bar appears at the top of the screen (and can be reached again at any time by navigating to the catalog and selecting a product). The first tab, Details, is populated with your responses from the Add Product form.
Enter additional information specific to the product type you selected in step 1.
For a Simple Product, there is no additional information to enter. When you create a simple product, the standard product tab bar is displayed, starting with a Details tab where you can edit entries from the Add Product form.
For a Grouped Product you must specify the products that it will contain. A grouped product has an extra tab—Grouped—in its product tab bar. From that tab, click on the button in the upper-right to select any number of products. Once products have been added to the group, they can be edited individually ( → Edit) to set a quantity and a priority (priority establishes the order in which items are displayed—lower numbers come first).
A Virtual Product also has an extra tab—Virtual—in its product tab bar. The Virtual tab contains the following fields which should be filled in if applicable:
URL/Select File: If your virtual product is stored at a web address, enter the URL here. Alternatively, click Select to upload a local file or select one that was uploaded previously.
Activation Status: Select the stage in the order process at which the product becomes available for download.
Duration: Enter the number of days after purchase in which customers will have access to the file. A value of 0 sets no limit.
Max Usages: Set the number of times a customer can download the file. A value of 0 sets no limit.
Sample: Upload or enter a URL for a sample file to provide to prospective buyers. The Use Sample box must be checked for customers to see the sample.
Add Product Form
The Add Product form contains the following fields:
Title: Name your product. This is the only required field.
Short Description: Enter an abstract of the product’s full description if you must display brief version. Text entered here could be displayed where the product appears in thumbnail form or in search results—anywhere space is limited.
Full Description: This text can appear on the product page. The integrated text editor provides a number of formatting options that appear when text is selected, and clicking on the Add button that appears when the editor is in focus provides additional options. For more flexibility, click on the Code View (</>) button on the right to edit the html directly.
Friendly URL: This is the URL for the product page. It auto-fills but can be changed. If you create a product display page (see configuration), you establish a relationship between the product, the page, and the URL entered in this field.
Meta Title, Meta Keywords, Meta Description: Descriptors entered in these fields can help search engines locate your products.
Schedule: Products can be displayed to customers for a preset window of time. If you don’t want to bother with scheduling, make sure the Never Expire box is checked. Unchecking the Published box will remove the product from customers’ view.